John, you saved my life…
Those were the first words I heard as I stepped off stage.
I was speaking at the most prestigious strength and conditioning event in the world—the legendary SWIS Symposium in Toronto, Canada.
After finishing my presentation on my world-renowned Performance Recovery System, a man I’ve never met before limped towards the stage.
He was the first to greet me. And when I spotted him, his hand shot-up from his side for a handshake.
I was expecting a friendly hello… a question… a comment on my presentation… or something along those lines.
When we shook hands, he looked me in the eye and said, “John, you saved my life.”
I thought it was a joke or an over-exaggeration. I figured he learned something from one of my training programs. Or learned a thing or two from reading my articles over the years.
It only took a few moments for me to realize it wasn’t either of those things.
John, you saved my life…
Those were the first words I heard as I stepped off stage.
I was speaking at the most prestigious strength and conditioning event in the world—the legendary SWIS Symposium in Toronto, Canada.
After finishing my presentation on my world-renowned Performance Recovery System, a man I’ve never met before limped towards the stage.
He was the first to greet me. And when I spotted him, his hand shot-up from his side for a handshake.
I was expecting a friendly hello… a question… a comment on my presentation… or something along those lines.
When we shook hands, he looked me in the eye and said, “John, you saved my life.”
I thought it was a joke or an over-exaggeration. I figured he learned something from one of my training programs. Or learned a thing or two from reading my articles over the years.
It only took a few moments for me to realize it wasn’t either of those things.
He was dead serious when he told me I saved his life
He went on to tell me how he had major hip surgery. And after his surgery, he fell into a crippling depression.
He couldn’t walk, let alone squat. Heck, he could barely move.
This man felt like his quality of life was taken away from him. Like he was robbed. Because his physical fitness and self-confidence were gone.
After surgery, everything became so physically, mentally, and emotionally taxing… he almost took his own life. Thankfully, he didn’t.
He said, one of the major reasons he’s still alive is because he found, and began implementing, my work.
Before I tell you the rest of the story, allow me to introduce myself.
He was dead serious when he told me I saved his life
He went on to tell me how he had major hip surgery. And after his surgery, he fell into a crippling depression.
He couldn’t walk, let alone squat. Heck, he could barely move.
This man felt like his quality of life was taken away from him. Like he was robbed. Because his physical fitness and self-confidence were gone.
After surgery, everything became so physically, mentally, and emotionally taxing… he almost took his own life. Thankfully, he didn’t.
He said, one of the major reasons he’s still alive is because he found, and began implementing, my work.
Before I tell you the rest of the story, allow me to introduce myself.
As Featured in

My name is Dr. John Rusin.
The reason I was speaking at the most prestigious strength and conditioning event in the world is because I’m a highly sought-after health and fitness coach.
People come to me because they want to unlock their vitality and longevity… make their bodies more resilient… and perform at a higher level in all areas of their life.
Over the last 13+ years…
I’ve helped TENS OF THOUSANDS of people improve the way they look, feel, and function through smarter, more sustainable training
I’m the secret weapon people come to when they want to look and perform their best WITHOUT all the aches and pains.
That’s how the man who said “You saved my life” found me. Through an online training documentary.
I was helping a client rebuild his body and restore his longevity after countless injuries and facing serious health challenges. It was one of the most complex client cases of my career. And we showcased the process in hopes of helping people all around the world.
As a lifelong athlete and someone who loved to train, the man stumbled on the video series and began watching it.
Most importantly, he began taking ACTION. Even though the steps were small at first, he did what he could.
He used the warm-ups, followed the recovery system I explained and listened to the training advice.
Slowly but surely, he was able to get off the couch. Then he began walking. And eventually, he was training again.
He’s progressed by leaps and bounds since then. He’s happier, healthier, and beyond thankful to reclaim his health.
And he finally feels in control of his health again.

My name is Dr. John Rusin.
The reason I was speaking at the most prestigious strength and conditioning event in the world is because I’m a highly sought-after health and fitness coach.
People come to me because they want to unlock their vitality and longevity… make their bodies more resilient… and perform at a higher level in all areas of their life.
Over the last 13+ years…
I’ve helped TENS OF THOUSANDS of people improve the way they look, feel, and function through smarter, more sustainable training
I’m the secret weapon people come to when they want to look and perform their best WITHOUT all the aches and pains.
That’s how the man who said “You saved my life” found me. Through an online training documentary.
I was helping a client rebuild his body and restore his longevity after countless injuries and facing serious health challenges. It was one of the most complex client cases of my career. And we showcased the process in hopes of helping people all around the world.
As a lifelong athlete and someone who loved to train, the man stumbled on the video series and began watching it.
Most importantly, he began taking ACTION. Even though the steps were small at first, he did what he could.
He used the warm-ups, followed the recovery system I explained and listened to the training advice.
Slowly but surely, he was able to get off the couch. Then he began walking. And eventually, he was training again.
He’s progressed by leaps and bounds since then. He’s happier, healthier, and beyond thankful to reclaim his health.
And he finally feels in control of his health again.
The best part is, he’s not the only one
In a minute, you’ll hear from private online coaching clients of mine…
People who personally work with me to unlock their health, longevity, and performance potential.
These are people from all walks of life who have never looked or felt better, at any age.
Busy stay-at-home parents, people with desk jobs, active US Military, overworked CEOs, world-class trainers, athletes ranging from high school to the Olympic and professional levels… and the list goes on.
But I’m not like most coaches…
I believe intelligent training should improve EVERY aspect of your life, and keep it that way.
This is why my clients’ experience benefits MUCH greater than any other training program or coach they’ve worked with before.
You see, most people don’t have much success with OTHER coaches, training programs, or platforms.
It’s important to know THAT’S OK! You’re definitely not alone.
We see this all the time. In fact, MANY of our more successful clients come from other programs and coaches and can’t believe the upgrade. Now…
They’re filled with all-day energy.
Not a caffeine-induced burst that fizzles out at lunchtime.They finally see lasting physical changes in the mirror.
Their physique is tighter, more defined, and their clothes show off their hard work.They feel stronger and more resilient than ever—almost unbreakable.
Their performance has shot through the roof and now they can train WITHOUT pain and become stronger and more functional every year.They feel more confident and capable than ever.
This confidence shows up in all other areas of their life — their performance at work, how they show up in their relationships, and how they carry themselves in everyday life.
And most importantly…
They’ve taken back control of their health and their future for GOOD.
The best part is, he’s not the only one
In a minute, you’ll hear from private online coaching clients of mine…
People who personally work with me to unlock their health, longevity, and performance potential.
These are people from all walks of life who have never looked or felt better, at any age.
Busy stay-at-home parents, people with desk jobs, active US Military, overworked CEOs, world-class trainers, athletes ranging from high school to the Olympic and professional levels… and the list goes on.
But I’m not like most coaches…
I believe intelligent training should improve EVERY aspect of your life, and keep it that way.
This is why my clients’ experience benefits MUCH greater than any other training program or coach they’ve worked with before.
You see, most people don’t have much success with OTHER coaches, training programs, or platforms.
It’s important to know THAT’S OK! You’re definitely not alone.
We see this all the time. In fact, MANY of our more successful clients come from other programs and coaches and can’t believe the upgrade. Now…
They’re filled with all-day energy.
Not a caffeine-induced burst that fizzles out at lunchtime.They finally see lasting physical changes in the mirror.
Their physique is tighter, more defined, and their clothes show off their hard work.They feel stronger and more resilient than ever—almost unbreakable.
Their performance has shot through the roof and now they can train WITHOUT pain and become stronger and more functional every year.They feel more confident and capable than ever.
This confidence shows up in all other areas of their life — their performance at work, how they show up in their relationships, and how they carry themselves in everyday life.
And most importantly…
They’ve taken back control of their health and their future for GOOD.
Each of these superstars workswith me inside my personalized1:1 online coaching program
Each of these superstars workswith me inside my personalized1:1 online coaching program
I have online clients in 50+ countries: USA, Canada, South America, AUSTRALIA, ASIA, EUROPE…
Before I do, I want to make sure I don’t waste your time.
Before I introduce you to some of my private coaching clients from all over the world, I want to make sure I don’t waste your time.
If you just want to lose a few pounds here… Or add a few pounds to your lifts… Or just maintain where you’re at?
You can stop reading! Not that there’s anything wrong with that. But THIS personalized online coaching opportunity is RESERVED for people searching for a way to regain their health, fitness, and longevity… And to rediscover their ability to live a high-performance life at any age.
On the other hand… If you want to look, feel, function better—in all aspects of your life. You’re going to LOVE what I’m about to share.
Because this opportunity is especially important if you feel like:
- You’re not 100% certain what you’re doing now is most optimal for your body and your goals.
- Or every training program (or coach) you’ve tried has left you feeling beat up, burned out, or let down.
- Or you’re not as big, lean, strong, or resilient as you wish—or should be, based on the effort you put in your training or diet.
- Or you want a safe way to REVERSE the aging process while optimizing your health and longevity.
- Or what you’re doing simply isn’t working like it used to—and you’re concerned you might be sacrificing your quality of life without knowing it.
If that’s you, pay close attention. because…
I have online clients in 40+ countries: USA, CANADA, SOUTH AMERICA, AUSTRALIA, ASIA, EUROPE…
Before I do, I want to make sure I don’t waste your time.
Before I introduce you to some of my private coaching clients from all over the world, I want to make sure I don’t waste your time.
If you just want to lose a few pounds here… Or add a few pounds to your lifts… Or just maintain where you’re at?
You can stop reading! Not that there’s anything wrong with that. But THIS personalized online coaching opportunity is RESERVED for people searching for a way to regain their health, fitness, and longevity… And to rediscover their ability to live a high-performance life at any age.
On the other hand… If you want to look, feel, function better—in all aspects of your life. You’re going to LOVE what I’m about to share.
Because this opportunity is especially important if you feel like:
- You’re not 100% certain what you’re doing now is most optimal for your body and your goals.
- Or every training program (or coach) you’ve tried has left you feeling beat up, burned out, or let down.
- Or you’re not as big, lean, strong, or resilient as you wish—or should be, based on the effort you put in your training or diet.
- Or you want a safe way to REVERSE the aging process while optimizing your health and longevity.
- Or what you’re doing simply isn’t working like it used to—and you’re concerned you might be sacrificing your quality of life without knowing it.
If that’s you, pay close attention. because…
Pain or burnout should NEVER end a training career
It should be the beginning of a new one.
If you plan on being active and HEALTHY for life, your training must evolve to fit your needs as you age.
You can’t put your body through the same torture most 30, 40, even 50-year-olds put their bodies through.
That damage sabotages your quality of life… causing your body to break down and prevents you from doing things you enjoy.
I don’t have any interest in taking quality years AWAY from your quality of life.
I’m interested in ADDING years of healthy high-performance pain-free living.
The problem is…
You’ve been told it’s IMPOSSIBLE to get stronger, improve your physique, AND unlock your health and longevity potential all at the same time.
If we’re being honest with each other, they’re not completely wrong. The fact is, most coaches can’t do this.
But that does NOT make it impossible.
I know, because I’m not like most coaches…
…And I have stacks of proof from private coaching clients of mine—inside of my P4 Personalized Coaching Program—who will happily tell you how they’ve experienced dramatic improvements in all areas of their health.
Pain or burnout should NEVER end a training career
It should be the beginning of a new one.
If you plan on being active and HEALTHY for life, your training must evolve to fit your needs as you age.
You can’t put your body through the same torture most 30, 40, even 50-year-olds put their bodies through.
That damage sabotages your quality of life… causing your body to break down and prevents you from doing things you enjoy.
I don’t have any interest in taking quality years AWAY from your quality of life.
I’m interested in ADDING years of healthy high-performance pain-free living.
The problem is…
You’ve been told it’s IMPOSSIBLE to get stronger, improve your physique, AND unlock your health and longevity potential all at the same time.
If we’re being honest with each other, they’re not completely wrong. The fact is, most coaches can’t do this.
But that does NOT make it impossible.
I know, because I’m not like most coaches…
…And I have stacks of proof from private coaching clients of mine—inside of my P4 Personalized Coaching Program—who will happily tell you how they’ve experienced dramatic improvements in all areas of their health.
Clients who say they’ve never felt younger, looked better, or have been stronger and more confident in (and out) of the gym
These are people with bodies (and minds) more RESILIENT than ever.
People who’re more confident than they’ve ever been because they’re finally in control of their health, longevity, and quality of life.
Truth be told, my P4 Personalized Coaching Program has been a game-changer for them.
Not only because I personally apply my experience, knowledge, and expertise to their training. But also because of our daily interactions… where I coach them, guide them, and answer any questions and concerns to guide them through their journey.
On this page, you’ll find an opportunity for me to personally help YOU, just like I helped them.
It’s a shame more people won’t see this opportunity BEFORE IT EXPIRES. Because even though people know health and fitness is important, we’re are struggling more today than at any other time.
I’m not sure if you’ve noticed. But today, we’re the unhealthiest we’ve ever been.
Society (as a whole) is sicker, fatter, and in more pain than ever.
In fact, if I’m being totally upfront and honest, I believe…
Clients who say they’ve never felt younger, looked better, or have been stronger and more confident in (and out) of the gym
These are people with bodies (and minds) more RESILIENT than ever.
People who’re more confident than they’ve ever been because they’re finally in control of their health, longevity, and quality of life.
Truth be told, my P4 Personalized Coaching Program has been a game-changer for them.
Not only because I personally apply my experience, knowledge, and expertise to their training. But also because of our daily interactions… where I coach them, guide them, and answer any questions and concerns to guide them through their journey.
On this page, you’ll find an opportunity for me to personally help YOU, just like I helped them.
It’s a shame more people won’t see this opportunity BEFORE IT EXPIRES. Because even though people know health and fitness is important, we’re are struggling more today than at any other time.
I’m not sure if you’ve noticed. But today, we’re the unhealthiest we’ve ever been.
Society (as a whole) is sicker, fatter, and in more pain than ever.
In fact, if I’m being totally upfront and honest, I believe…
We’re in the midst of the most serious health crisis in history
People are overwhelmed, overfed, and overstimulated.
Look around. We’re experiencing record rates of obesity, systemic disease, and orthopedic pain and injuries.
Figure 1. Obesity Rates around the World
I’m not the only one who believes this. Data supports my beliefs.
In fact, a study published in the New England Journal of Medicine used current trends and projected by 2030:
Which is scary as hell, considering increased obesity has been directly linked to:
As you can see…
This doesn’t only affect PHYSICAL quality of life — like playing outside with your kids, or enjoying a fun hobby, or being able to go on hikes or skiing.
According to the World Health Organization…
The global average life expectancy increased by 5.5 years between 2000 and 2016. This was the fastest increase since the 1960s.
The problem is, we’re also seeing a DECREASE in “healthy years.” People are living LONGER, but they’re losing their health and quality of life earlier.
The worst part is…
We’re in the midst of the most serious health crisis in history
People are overwhelmed, overfed, and overstimulated.
Look around. We’re experiencing record rates of obesity, systemic disease, and orthopedic pain and injuries.
Figure 1. Obesity Rates around the World
I’m not the only one who believes this. Data supports my beliefs.
In fact, a study published in the New England Journal of Medicine used current trends and projected by 2030:
Which is scary as hell, considering increased obesity has been directly linked to:
As you can see…
This doesn’t only affect PHYSICAL quality of life — like playing outside with your kids, or enjoying a fun hobby, or being able to go on hikes or skiing.
According to the World Health Organization…
The global average life expectancy increased by 5.5 years between 2000 and 2016. This was the fastest increase since the 1960s.
The problem is, we’re also seeing a DECREASE in “healthy years.” People are living LONGER, but they’re losing their health and quality of life earlier.
The worst part is…
Traditional healthcare is NOT set up to fix the problem
Traditional healthcare isn’t helping. Most doctors, trainers, and experts are so quick to prescribe short-term bandaids that treat symptoms, instead of the problem
THESE AREN’T SOLUTIONS!
They’re bandaids that address symptoms. They do NOTHING to treat the actual problem.
Somehow the health decline of people in their 30s, 40s, and 50s are going “under the radar”.
Mainly because people who’re somewhat active (or were extremely active growing up), believe they’re IMMUNE to getting sucked into inactivity… or to experiencing the degenerative disorders that come along with “normal aging.”
The reality is, they’re NOT.
Slowly but surely, they begin losing strength, gain weight, and become less functional. Each year that passes is accompanied by new aches and pains which affect all aspects of their life.
A few percent decline each year doesn’t seem like much. But this decline COMPOUNDS with time. So it doesn’t take long before they’re functioning at 40% of the capacity that they should.
Then one “small” thing happens that tips them over the edge. One sickness, one diagnosis, one injury… that completely derails their hopes for long-term health, longevity, or optimal performance.
It doesn’t have to be this way.
Traditional healthcare is NOT set up to fix the problem
Traditional healthcare isn’t helping. Most doctors, trainers, and experts are so quick to prescribe short-term bandaids that treat symptoms, instead of the problem
THESE AREN’T SOLUTIONS!
They’re bandaids that address symptoms. They do NOTHING to treat the actual problem.
Somehow the health decline of people in their 30s, 40s, and 50s are going “under the radar”.
Mainly because people who’re somewhat active (or were extremely active growing up), believe they’re IMMUNE to getting sucked into inactivity… or to experiencing the degenerative disorders that come along with “normal aging.”
The reality is, they’re NOT.
Slowly but surely, they begin losing strength, gain weight, and become less functional. Each year that passes is accompanied by new aches and pains which affect all aspects of their life.
A few percent decline each year doesn’t seem like much. But this decline COMPOUNDS with time. So it doesn’t take long before they’re functioning at 40% of the capacity that they should.
Then one “small” thing happens that tips them over the edge. One sickness, one diagnosis, one injury… that completely derails their hopes for long-term health, longevity, or optimal performance.
It doesn’t have to be this way.
By fixing the source of the problem everything else falls into place
If you have ANY interest in healthy, LONGEVITY and a high-performance lifestyle, you need to get ahead of this.
The easiest (and fastest) way to do this, is by taking a PROACTIVE approach to fix the source of the problem.
You do this by developing SIMPLE daily practices.
Practices (inside your training, nutrition, and stress) that compound and improve EVERY aspect of your life.
Because unlocking your health, longevity, and performance potential are dependent on establishing foundational habits that fuel your lifestyle.
That’s the secret. And that’s exactly what our focus will be on when you become a private 1:1 online coaching client.
Helping you achieving life-changing results and MAINTAINING them for good.
- If unlocking health and longevity is a priority of yours?
- And looking, feeling, and performing better than ever is important?
- And you value having a world-class coach at your fingertips to guide you through the most effective training in the industry today with a quality step by step approach?
By fixing the source of the problem everything else falls into place
If you have ANY interest in healthy, LONGEVITY and a high-performance lifestyle, you need to get ahead of this.
The easiest (and fastest) way to do this, is by taking a PROACTIVE approach to fix the source of the problem.
You do this by developing SIMPLE daily practices.
Practices (inside your training, nutrition, and stress) that compound and improve EVERY aspect of your life.
Because unlocking your health, longevity, and performance potential are dependent on establishing foundational habits that fuel your lifestyle.
That’s the secret. And that’s exactly what our focus will be on when you become a private 1:1 online coaching client.
Helping you achieving life-changing results and MAINTAINING them for good.
- If unlocking health and longevity is a priority of yours?
- And looking, feeling, and performing better than ever is important?
- And you value having a world-class coach at your fingertips to guide you through the most effective training in the industry today with a quality step by step approach?
One-on-one online coaching to unlock your health, performance, and physique potential
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One-on-one online coaching to unlock your health, performance, and physique potential
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Thanks to P4 Personalized Performance Coaching, you’ll get exactly what you need to unlock your health, performance and physique potential. .
Thanks to P4 Personalized Performance Coaching, you’ll get exactly what you need to unlock your health, performance and physique potential. .
Your customized training program and intimate coaching experience is the culmination of my best (and only the best) training strategies.
But that’s only the start.
Because I’ll be by your side every step of the way… Guiding you, supporting you, and making sure every question you have is answered.
When I say, “you won’t find a simpler, safer, or more straightforward way to achieve your goals” I mean it.
Not only am I setting you up for success…
But I work my ass off to make sure you achieve it. The best part is, you’ll actually enjoy the process!
So if you ever wanted to unlock your health, longevity, and performance potential?
P4 Personalized Coaching is the way to do it.
Your customized training program and intimate coaching experience is the culmination of my best (and only the best) training strategies.
But that’s only the start.
Because I’ll be by your side every step of the way… Guiding you, supporting you, and making sure every question you have is answered.
When I say, “you won’t find a simpler, safer, or more straightforward way to achieve your goals” I mean it.
Not only am I setting you up for success…
But I work my ass off to make sure you achieve it. The best part is, you’ll actually enjoy the process!
So if you ever wanted to unlock your health, longevity, and performance potential?
P4 Personalized Coaching is the way to do it.

THANKS TO P4 IT’S NEVER BEEN EASIER TO…
THANKS TO P4 IT’S NEVER BEEN EASIER TO…
Fitness (not medicine) is the future of the preventative based healthcare model
This is how we’re going to CHANGE LIVES.
Slowly but surely, people realize that long-term progress is fueled by DAILY HABITS.
Because achieving optimal health isn’t about crossing a finish line as fast as possible. And it can NOT solely be measured by a number on a scale.
Optimal health is a LIFESTYLE that you choose to live.
A lifestyle that helps you live LONGER and live BETTER.
- If you want a positive shift in health, longevity, and performance…while reversing the aging process?
- If you want to battle-back against chronic aches and pains while building a strong, lean and resilient body?
- If you want to take your physique and performance to the next level?
You must STOP chasing calories in the gym and kitchen…
And shift your focus on building strength, transforming your physique and bulletproofing your body for life.
That’s what I want to help you do.
And that’s what we’ll do TOGETHER when you enroll in my personalized 1:1 online coaching program today.
By now you probably realize that your focus MUST shift towards HEALTH AND LONGEVITY if you want to look, feel, and perform better than ever.
But many people don’t know HOW to do it properly or safely.
For example, most people don’t know…
Fitness (not medicine) is the future of the preventative based healthcare model
This is how we’re going to CHANGE LIVES.
Slowly but surely, people realize that long-term progress is fueled by DAILY HABITS.
Because achieving optimal health isn’t about crossing a finish line as fast as possible. And it can NOT solely be measured by a number on a scale.
Optimal health is a LIFESTYLE that you choose to live.
A lifestyle that helps you live LONGER and live BETTER.
- If you want a positive shift in health, longevity, and performance…while reversing the aging process?
- If you want to battle-back against chronic aches and pains while building a strong, lean and resilient body?
- If you want to take your physique and performance to the next level?
You must STOP chasing calories in the gym and kitchen…
And shift your focus on building strength, transforming your physique and bulletproofing your body for life.
That’s what I want to help you do.
And that’s what we’ll do TOGETHER when you enroll in my personalized 1:1 online coaching program today.
By now you probably realize that your focus MUST shift towards HEALTH AND LONGEVITY if you want to look, feel, and perform better than ever.
But many people don’t know HOW to do it properly or safely.
For example, most people don’t know…
Strength is hugely PROTECTIVE…The stronger you are, the HEALTHIER you will be
Not only does it bulletproof your body and fight back against injury, illness, and disease.
Think about it. Strong things don’t break. Weak things break.
When it comes to the human body, the same holds true. Weak people get hurt more often than strong people.
Don’t even get me started on the crap that’s in the mainstream fitness media. Cardio machines with screens on them? Ass-kicking group training strength classes who DON’T actually train strength?
They’re NOT helping!
They’re leaving people broken down, burned-out, and hurt. And they’re derailing their chance at changing their lives for the better, let alone maintaining it for life.
They want people to think lifting weights is dangerous.
LIFTING WEIGHTS IS NOT INHERENTLY DANGEROUS. BEING WEAK IS DANGEROUS.
Don’t get me wrong. You probably know big and strong people who’re constantly hurt. Which can be confusing. But the key is about being STRONGER, relative to their current level of strength. It’s not about being the strongest man in the world.
Injuries and pain should NOT be a normal part of strength training. They’re the result of IMPROPER training.
You can’t go wrong with PROPER training.
Here’s the real kicker…
People don’t realize there are SIX physical characteristics to address to achieve optimal health and longevity.
Strength is hugely PROTECTIVE…The stronger you are, the HEALTHIER you will be
Not only does it bulletproof your body and fight back against injury, illness, and disease.
Think about it. Strong things don’t break. Weak things break.
When it comes to the human body, the same holds true. Weak people get hurt more often than strong people.
Don’t even get me started on the crap that’s in the mainstream fitness media. Cardio machines with screens on them? Ass-kicking group training strength classes who DON’T actually train strength?
They’re NOT helping!
They’re leaving people broken down, burned-out, and hurt. And they’re derailing their chance at changing their lives for the better, let alone maintaining it for life.
They want people to think lifting weights is dangerous.
LIFTING WEIGHTS IS NOT INHERENTLY DANGEROUS. BEING WEAK IS DANGEROUS.
Don’t get me wrong. You probably know big and strong people who’re constantly hurt. Which can be confusing. But the key is about being STRONGER, relative to their current level of strength. It’s not about being the strongest man in the world.
Injuries and pain should NOT be a normal part of strength training. They’re the result of IMPROPER training.
You can’t go wrong with PROPER training.
Here’s the real kicker…
People don’t realize there are SIX physical characteristics to address to achieve optimal health and longevity.
6 physical characteristics for optimal health & longevity:
One of the biggest mistakes people make is blindly going “ALL IN” on one single aspect of health or performance, and neglecting ALL the rest.
Picture a lifter who only focus on getting big muscles. And he does so at all costs.
He beats his body to bits and wrecks his joint health. Eventually, it gets to a point where he can’t even walk up a flight of stairs without his joints screaming bloody murder.
If you really want a show, ask him to bend over and touch his toes or reach around to scratch his back. It’s nearly impossible.
Where do you think the old myth that strength training makes you bulky, tight, and immobile came from?
It came from people who focus on one or two physical characteristics while neglecting the rest!
Let me be clear…
If you neglect these other aspects of health, longevity, and performance, you’re shooting yourself in the foot.
Because once they’re gone, they are HARD AS HELL to get back. Especially as you’re aging.
6 physical characteristics for optimal health & longevity:
One of the biggest mistakes people make is blindly going “ALL IN” on one single aspect of health or performance, and neglecting ALL the rest.
Picture a lifter who only focus on getting big muscles. And he does so at all costs.
He beats his body to bits and wrecks his joint health. Eventually, it gets to a point where he can’t even walk up a flight of stairs without his joints screaming bloody murder.
If you really want a show, ask him to bend over and touch his toes or reach around to scratch his back. It’s nearly impossible.
Where do you think the old myth that strength training makes you bulky, tight, and immobile came from?
It came from people who focus on one or two physical characteristics while neglecting the rest!
Let me be clear…
If you neglect these other aspects of health, longevity, and performance, you’re shooting yourself in the foot.
Because once they’re gone, they are HARD AS HELL to get back. Especially as you’re aging.
And once you lose your health, nothing else matters
I’m sure you’ve heard people say that becoming tired, achy, weak, and uncoordinated is a normal part of aging.
You turn 30 and they say “wait until you turn 40.” In your 40’s they say “wait until you turn 50.” In your 50’s they say “wait until you turn 60.” And it never stops.
When people’s quality of life and physical skills (and abilities) decline, it is NOT because of age.
It’s from a lack of proper training AND from learned disuse.
Meaning, you’re telling your body it’s not important and you don’t need it.
I always think about the movie The 40-Year-Old Virgin here. He asks “Is it true if you don’t use it, you lose it?!”
Well, this is especially true when it comes to your physical skills, abilities, and characteristics that go into a high-performance life.
Remember, strength training can literally reverse aging…
…But WITHOUT the proper training, your quality of life begins to suffer.
And once you lose your health, nothing else matters
I’m sure you’ve heard people say that becoming tired, achy, weak, and uncoordinated is a normal part of aging.
You turn 30 and they say “wait until you turn 40.” In your 40’s they say “wait until you turn 50.” In your 50’s they say “wait until you turn 60.” And it never stops.
When people’s quality of life and physical skills (and abilities) decline, it is NOT because of age.
It’s from a lack of proper training AND from learned disuse.
Meaning, you’re telling your body it’s not important and you don’t need it.
I always think about the movie The 40-Year-Old Virgin here. He asks “Is it true if you don’t use it, you lose it?!”
Well, this is especially true when it comes to your physical skills, abilities, and characteristics that go into a high-performance life.
Remember, strength training can literally reverse aging…
…But WITHOUT the proper training, your quality of life begins to suffer.
The body becomes weaker, slower, less coordinated, less stable, and has less muscle mass
Think about it… How else can the body really protect itself?
It’s fighting for its own survival.
This is exactly what happens when most people get older. They become weaker, slower, smaller, tighter, and more exhausted due to deconditioning.
Eventually, it gets so bad that they swear-off physical activity because it’s either too painful… Or they’re afraid they may fall and get hurt.
This is NOT just 80-year-olds we are talking about.
We are seeing this in people in their 20’s 30’s and 40’s. As a society, we are declining physically at earlier and earlier ages.
It’s NOT “old age.”
It’s because of training (or lack of training) that’s allowing this to happen.
If your goal is to look, feel and function your best?
You MUST train all physical disciplines SIMULTANEOUSLY.
Most coaches don’t have the slightest idea how to do this properly.
Which is why most online training programs haven’t been able to get you the results you’ve been looking for. This includes all the cookie-cutter BS programs like P90X or punishment-style group fitness classes that are ALL the rage today.
But if any of the 6 qualities are missing?
You won’t achieve your potential.
That’s why I want to give you exactly what you need to unlock your potential.
The body becomes weaker, slower, less coordinated, less stable, and has less muscle mass
Think about it… How else can the body really protect itself?
It’s fighting for its own survival.
This is exactly what happens when most people get older. They become weaker, slower, smaller, tighter, and more exhausted due to deconditioning.
Eventually, it gets so bad that they swear-off physical activity because it’s either too painful… Or they’re afraid they may fall and get hurt.
This is NOT just 80-year-olds we are talking about.
We are seeing this in people in their 20’s 30’s and 40’s. As a society, we are declining physically at earlier and earlier ages.
It’s NOT “old age.”
It’s because of training (or lack of training) that’s allowing this to happen.
If your goal is to look, feel and function your best?
You MUST train all physical disciplines SIMULTANEOUSLY.
Most coaches don’t have the slightest idea how to do this properly.
Which is why most online training programs haven’t been able to get you the results you’ve been looking for. This includes all the cookie-cutter BS programs like P90X or punishment-style group fitness classes that are ALL the rage today.
But if any of the 6 qualities are missing?
You won’t achieve your potential.
That’s why I want to give you exactly what you need to unlock your potential.
“Undoubtedly, the best investment I’ve ever made for myself.”
“I have been able to workout injury free and progress with my lifts.”
“You can’t put a price on your health. P4 has been invaluable to me.”
“Undoubtedly, the best investment I’ve ever made for myself.”
“I have been able to workout injury free and progress with my lifts.”
“You can’t put a price on your health. P4 has been invaluable to me.”
“I was struggling with upper body mass, but now get compliments like there’s no tomorrow (even asked if I’m ENHANCED) HA!”
“At 48, I’ve seen more strength gains and proficiency in all of my lifts.”
“Lifting without pain has been invigorating and really allowed me to fall back in love with it.”
“I was struggling with upper body mass, but now get compliments like there’s no tomorrow (even asked if I’m ENHANCED) HA!”
“At 48, I’ve seen more strength gains and proficiency in all of my lifts.”
“Lifting without pain has been invigorating and really allowed me to fall back in love with it.”
Anything you need to look, feel, and Function your best with P4 you will have—literally anything
If it sounds confusing to train all 6 physical characteristics simultaneously?
Or confusing to do it properly on your own?
That’s because IT IS.
This is why I want to do the hard work for YOU…customizing all aspects of your routine to your specific needs and goals
The minute you become a private coaching client of mine…Each session trains all the physical disciplines needed to help YOU achieve optimal results.
You’ll be given daily maintenance, mobility, and high-performance lifestyle methods that’ll help you feel better than ever.
You’ll be given the support and direction needed.
And you’ll be given anything (and everything) you need to achieve success.
Join my P4 personalized coaching program.
Become a private coaching client.
I’ll give you everything you need to perform, protect and extend your longevity—one training session at a time.
Anything you need to look, feel, and Function your best with P4 you will have—literally anything
If it sounds confusing to train all 6 physical characteristics simultaneously?
Or confusing to do it properly on your own?
That’s because IT IS.
This is why I want to do the hard work for YOU…customizing all aspects of your routine to your specific needs and goals
The minute you become a private coaching client of mine…Each session trains all the physical disciplines needed to help YOU achieve optimal results.
You’ll be given daily maintenance, mobility, and high-performance lifestyle methods that’ll help you feel better than ever.
You’ll be given the support and direction needed.
And you’ll be given anything (and everything) you need to achieve success.
Join my P4 personalized coaching program.
Become a private coaching client.
I’ll give you everything you need to perform, protect and extend your longevity—one training session at a time.
You should be able to move like a HUMAN for LIFE…
Age is NOT an excuse not to be able to move, function or perform the way our body was designed to.
Individual needs dictate individualized exercises.
Meaning, you should be able to move like a HUMAN being from womb to tomb.
Remember, as we discussed before…Age is NOT an excuse to not be able to move and perform. And the secret sauce is when each aspect of your training program is customized to you.
Every movement in your warm-up, maintenance drills, and recovery is based on what YOU need to achieve YOUR goals. This goes for each set, rep, and rest period too.
This is WHY the results my private coaching clients get (inside of P4) completely blow everything else they’ve tried out of the water.
Complete customization is the key to unlocking your health, strength and longevity potential… WITHOUT joint pain, risk of injury, or burnout.
These are the nuances that even most skilled coaches and trainers don’t know.
The reason I’m putting so much emphasis on this is because…
You should be able to move like a HUMAN for LIFE…
Age is NOT an excuse not to be able to move, function or perform the way our body was designed to.
Individual needs dictate individualized exercises.
Meaning, you should be able to move like a HUMAN being from womb to tomb.
Remember, as we discussed before…Age is NOT an excuse to not be able to move and perform. And the secret sauce is when each aspect of your training program is customized to you.
Every movement in your warm-up, maintenance drills, and recovery is based on what YOU need to achieve YOUR goals. This goes for each set, rep, and rest period too.
This is WHY the results my private coaching clients get (inside of P4) completely blow everything else they’ve tried out of the water.
Complete customization is the key to unlocking your health, strength and longevity potential… WITHOUT joint pain, risk of injury, or burnout.
These are the nuances that even most skilled coaches and trainers don’t know.
The reason I’m putting so much emphasis on this is because…
You can literally REVERSE the aging process with smarter, more individualized training
If you train properly, age is NO LONGER A DISABILITY. It’s just a number.
Pain and injuries are few and far between. You recover from training sessions faster. You bounce back from flare-ups quicker than ever. You look and feel your best. And you’re doing things other people your age couldn’t even fathom.
My clients want to perform BETTER in their 40’s than they did in their 20’s. Thanks to proper training, they do.
The problem is, most of the training advice given to the general public does more harm than good.
Archaic and closed-minded beliefs are passed around in gyms as gospel. They’re NOT backed by results or how the body works.
- They DON’T train all 6 physical qualities simultaneously. .
- They DON’T follow a proven 4-phasic approach to optimize results & bulletproof your body.
- They DON’T take into account training history, age, experience, limitations, stress, etc..
- They AREN’T designed by a seasoned expert who has literally seen it all in his career..
This is why they DON’T work. At least not for the long-term.
Quite frankly, I’m not interested in anything that shows a little bit of promise for a few weeks and then turns around and bites my clients in the ass.
And contrary to popular belief… Pushing yourself to the brink of exhaustion every training session and pounding your body into submission is NOT mandatory to get results.
In fact, that thought is absolutely ass-backward.
Training is a tool that should make your life BETTER… not WORSE
- Training should invigorate every aspect of your life. NOT leave you broken, burned out, or feeling like shit.
- Training should excite you.It should motivate you. It should be fun. And it should be something that you look forward to.
- Training should ALSO produce results and help you achieve your goals. Because eventually the novelty of “fun” wears off, and your willpower is put to the test.
Knowing, in the back of your mind, that your training is making you BETTER… is the thing that will keep you pushing through the tough times. And at the end of the day…
Becoming a healthier, fitter, and more empowered human-being is FUN in itself.
Achieving short term goals are great, and I’ll definitely help you achieve many. But if you want to perform at the highest level and unlock longevity?
The goal should be maintaining your gains for a lifetime… while celebrating your short term victories in the process.
People put so much effort into trying to reclaim their health, only to end up broken down, burned out, and hurt.
Most training programs and coaches determine the effectiveness of a training session on sweat, fatigue, and soreness.
Let’s get clear on something. Any old “workout” can make you tired, sweaty and fatigued.
These are extremely poor indicators of an effective workout.
It takes an intelligent approach to achieve your goals. Especially if you want to look better, feel better, and have a healthier body into your 30’s, 40’s, 50’s, 60’s and beyond.
Training is a tool that should make your life BETTER… not WORSE
- Training should invigorate every aspect of your life. NOT leave you broken, burned out, or feeling like shit.
- Training should excite you.It should motivate you. It should be fun. And it should be something that you look forward to.
- Training should ALSO produce results and help you achieve your goals. Because eventually the novelty of “fun” wears off, and your willpower is put to the test.
Knowing, in the back of your mind, that your training is making you BETTER… is the thing that will keep you pushing through the tough times. And at the end of the day…
Becoming a healthier, fitter, and more empowered human-being is FUN in itself.
Achieving short term goals are great, and I’ll definitely help you achieve many. But if you want to perform at the highest level and unlock longevity?
The goal should be maintaining your gains for a lifetime… while celebrating your short term victories in the process.
People put so much effort into trying to reclaim their health, only to end up broken down, burned out, and hurt.
Most training programs and coaches determine the effectiveness of a training session on sweat, fatigue, and soreness.
Let’s get clear on something. Any old “workout” can make you tired, sweaty and fatigued.
These are extremely poor indicators of an effective workout.
It takes an intelligent approach to achieve your goals. Especially if you want to look better, feel better, and have a healthier body into your 30’s, 40’s, 50’s, 60’s and beyond.
THIS IS WHY PEOPLE ALL OVER THE WORLD ARE TRADING-IN COOKIE-CUTTER TRAINING PROGRAMS AND INEXPERIENCED COACHES FOR MY 1:1 PERSONALIZED ONLINE COACHINGAND THEY NEVER LOOK BACK…

“This is the best I’ve ever looked or felt and I’m 46!”
I’m shocked at my new strength gains each and every week! I gained a total of 11 lbs in muscle while staying lean so I don’t look bulky at all. In fact, this is the best I’ve ever looked or felt and I’m 46! My bench press has been tweaked and cued weekly until I am able to execute this lift with more weight than I imagined. My deadlift has improved to the point that I can lift just about two and a half times my own body weight – for reps and my goal by year end of deadlifting 300 lbs was realized in mid November.
– Sheri-Lee Da Silva, ACSM CPT, and 46-year-old wife & mother of 4

“Doing squats, deadlifts and bench presses without worrying about blowing out my back or hurting my shoulder has been game-changing!”
The biggest achievement has been lifting without pain and seeing my numbers go up on lifts and all other exercises. Getting my squat and dead lift back in the 400s and bench getting close to 300 is nice but doing so without worries about blowing out my back or shoulder has been game-changing!
– Jesus Acuna, Personal Trainer, Nutrition Coach, and Owner of Resilient Fitness

“My biggest concern was risking another attempt to find something sound.”
My biggest concern was risking another attempt to find something sound. Would it be a legit design for performance and function or just another meathead bulk-up show off sesh. P4 has been a great discovery because it fits my goals: getting stronger, training smarter, covering all the corners that can get missed with other programs and helping me avoid injuries. It’s a relief to put my trust in the program and just follow it!
– Andrea Leaver, Freelance graphic designer and full time Mom

“Focusing on shoulder stability helped me improve my handstand push-ups a LOT. This is the first year I was able to perform that skill in the CrossFit open.”
Focusing on shoulder stability helped me improve my handstand push-ups a LOT; this is the first year I was able to perform that skill in the CrossFit open. I have a patellar tracking issue in my left knee which has greatly improved pain-wise with all of the single-leg strength and squat variations (vs. always just doing heavy back squats). My double-unders have also improved. I think all the calf exercises (which I don’t normally do) have had a ”wax-on, wax-off” effect on my jumping.
– David Molen, Oral Surgeon

“I am so excited knowing that I’m in the best hands out there.”
Every month I am so excited to get my programming knowing that I’m in the best hands out there. I’ve dropped over 3% body fat while maintaining my body weight. I’ve Increased my deadlift by 75 pounds and my squat by 50 pounds. And as a coach, I now feel confident to program and catch every single client that walks through my door.
– Martin Chuick – Owner of personal training and small group fitness gym in Chicago
THIS IS WHY PEOPLE ALL OVER THE WORLD ARE TRADING-IN COOKIE-CUTTER TRAINING PROGRAMS AND INEXPERIENCED COACHES FOR MY 1:1 PERSONALIZED ONLINE COACHINGAND THEY NEVER LOOK BACK…

“This is the best I’ve ever looked or felt and I’m 46!”
I’m shocked at my new strength gains each and every week! I gained a total of 11 lbs in muscle while staying lean so I don’t look bulky at all. In fact, this is the best I’ve ever looked or felt and I’m 46! My bench press has been tweaked and cued weekly until I am able to execute this lift with more weight than I imagined. My deadlift has improved to the point that I can lift just about two and a half times my own body weight – for reps and my goal by year end of deadlifting 300 lbs was realized in mid November.
– Sheri-Lee Da Silva, ACSM CPT, and 46-year-old wife & mother of 4

“Doing squats, deadlifts and bench presses without worrying about blowing out my back or hurting my shoulder has been game-changing!”
The biggest achievement has been lifting without pain and seeing my numbers go up on lifts and all other exercises. Getting my squat and dead lift back in the 400s and bench getting close to 300 is nice but doing so without worries about blowing out my back or shoulder has been game-changing!
– Jesus Acuna, Personal Trainer, Nutrition Coach, and Owner of Resilient Fitness

“My biggest concern was risking another attempt to find something sound.”
My biggest concern was risking another attempt to find something sound. Would it be a legit design for performance and function or just another meathead bulk-up show off sesh. P4 has been a great discovery because it fits my goals: getting stronger, training smarter, covering all the corners that can get missed with other programs and helping me avoid injuries. It’s a relief to put my trust in the program and just follow it!
– Andrea Leaver, Freelance graphic designer and full time Mom

“Focusing on shoulder stability helped me improve my handstand push-ups a LOT. This is the first year I was able to perform that skill in the CrossFit open.”
Focusing on shoulder stability helped me improve my handstand push-ups a LOT; this is the first year I was able to perform that skill in the CrossFit open. I have a patellar tracking issue in my left knee which has greatly improved pain-wise with all of the single-leg strength and squat variations (vs. always just doing heavy back squats). My double-unders have also improved. I think all the calf exercises (which I don’t normally do) have had a ”wax-on, wax-off” effect on my jumping.
– David Molen, Oral Surgeon

“I am so excited knowing that I’m in the best hands out there.”
Every month I am so excited to get my programming knowing that I’m in the best hands out there. I’ve dropped over 3% body fat while maintaining my body weight. I’ve Increased my deadlift by 75 pounds and my squat by 50 pounds. And as a coach, I now feel confident to program and catch every single client that walks through my door.
– Martin Chuick – Owner of personal training and small group fitness gym in Chicago
P4 is worth thousands per month,but you WON’T invest anywhere close to that — Here’s the catch
Before P4 Personalized Coaching, I offered ONLINE consulting to a handful of clients.
THIS WAS BEFORE:
- The custom P4 Personalized Coaching app…
The built-in messaging support…
The comprehensive training library and coaching cues…
The custom interactive training logs…
The quick and easy video breakdowns…
Being able to contact me at the touch of your fingertips…
And before the laundry list of other things you’ll be getting.
My private consulting used to cost THOUSANDS of dollars every single month. Don’t worry, joining P4 won’t be anywhere close to that.
The investment to work 1:1 with me in P4 and access all of my experience is extremely reasonable.
Especially when you account for the results I’m going to help you achieve… And all the time, money, energy, and injuries you’ll AVOID by training properly.
HERE’S THE CATCH:
You MUST be healthy enough to train.
- You MUST have a burning desire to unlock your true potential.
- You MUST be willing to do the work.
I’m giving you my full attention. I expect your full participation.
P4 is worth thousands per month,but you WON’T invest anywhere close to that — Here’s the catch
Before P4 Personalized Coaching, I offered ONLINE consulting to a handful of clients.
THIS WAS BEFORE:
- The custom P4 Personalized Coaching app…
The built-in messaging support…
The comprehensive training library and coaching cues…
The custom interactive training logs…
The quick and easy video breakdowns…
Being able to contact me at the touch of your fingertips…
And before the laundry list of other things you’ll be getting.
My private consulting used to cost THOUSANDS of dollars every single month. Don’t worry, joining P4 won’t be anywhere close to that.
The investment to work 1:1 with me in P4 and access all of my experience is extremely reasonable.
Especially when you account for the results I’m going to help you achieve… And all the time, money, energy, and injuries you’ll AVOID by training properly.
HERE’S THE CATCH:
You MUST be healthy enough to train.
- You MUST have a burning desire to unlock your true potential.
- You MUST be willing to do the work.
I’m giving you my full attention. I expect your full participation.
This is an intimate coaching experience, so you can’t disappear on me.
I’m not messing around here. This is your health and longevity. This is your future.
And helping you live a healthier, happier all-around higher quality of life is my mission. But the clock is ticking!

This is an intimate coaching experience, so you can’t disappear on me.
I’m not messing around here. This is your health and longevity. This is your future.
And helping you live a healthier, happier all-around higher quality of life is my mission. But the clock is ticking!

Enrollment is open but it ends soon and spots are limited
Silver
- 3-Month Experience
- Billed one payment of $1197 upfront for 3 months of coaching
Platinum
- 12-Month Experience
- Billed one payment of $3348 upfront for 12 months of coaching
Gold
- 6-Month Experience
- Billed one payment of $2094 upfront for 6 months of coaching
Enrollment is open but it ends soon and spots are limited
Silver
- 3-Month Experience
- Billed one payment of $1197 upfront for 3 months of coaching
Platinum
- 12-Month Experience
- Billed one payment of $3348 upfront for 12 months of coaching
Gold
- 6-Month Experience
- Billed one payment of $2094 upfront for 6 months of coaching
As you can see, there is NO pay-per-month coaching option. Here’s why…
To be clear…
The coaching options listed above are one-time payments. NOT monthly payments.
This means when you enroll today, you’ll cover the cost of the coaching package you choose.
The only way you’d be charged the investment again is IF you decide to continue coaching.
Last time around I got a lot of questions about WHY there were NO monthly payment options.
This is NOT by accident.
There are many reasons for this, but the main one is commitment. When you become a private 1:1 online coaching client, I put my heart and soul into helping you rediscover your health, longevity, and performance potential.
By making a 3, 6, or 12-month commitment… I know you’re committed too. This is the recipe for success we need.
On top of that, I looked to see which clients bailed early and which clients stuck around and got the best results. I began to see a pattern.
That’s why I’m incentivizing you to become a Platinum client (12-month coaching experience) by making it a steal.
As you can see, if you enroll in Silver (3-month) it breaks down to $399 per month.
When you become a Platinum client (12-month) you SAVE a whopping $127 every single month.
That’s an extra $1440 in their pocket every year. Simply by making a bigger commitment to your health and your future.
Since most people end up staying, it MIGHT make the most sense to consider becoming a Platinum coaching client. I mean, it’s an extra $1440 in your pocket at the end of the year for the same exact thing.
But that’s totally up to you. Whichever coaching experience you decide on…
As you can see, there is NO pay-per-month coaching option. Here’s why…
To be clear…
The coaching options listed above are one-time payments. NOT monthly payments.
This means when you enroll today, you’ll cover the cost of the coaching package you choose.
The only way you’d be charged the investment again is IF you decide to continue coaching.
Last time around I got a lot of questions about WHY there were NO monthly payment options.
This is NOT by accident.
There are many reasons for this, but the main one is commitment. When you become a private 1:1 online coaching client, I put my heart and soul into helping you rediscover your health, longevity, and performance potential.
By making a 3, 6, or 12-month commitment… I know you’re committed too. This is the recipe for success we need.
On top of that, I looked to see which clients bailed early and which clients stuck around and got the best results. I began to see a pattern.
That’s why I’m incentivizing you to become a Platinum client (12-month coaching experience) by making it a steal.
As you can see, if you enroll in Silver (3-month) it breaks down to $399 per month.
When you become a Platinum client (12-month) you SAVE a whopping $127 every single month.
That’s an extra $1440 in their pocket every year. Simply by making a bigger commitment to your health and your future.
Since most people end up staying, it MIGHT make the most sense to consider becoming a Platinum coaching client. I mean, it’s an extra $1440 in your pocket at the end of the year for the same exact thing.
But that’s totally up to you. Whichever coaching experience you decide on…
YOUR COACHING INCLUDES EVERYTHING YOU NEED TO OPTIMIZE YOUR HEALTH & LONGEVITY
YOUR COACHING INCLUDES EVERYTHING YOU NEED TO OPTIMIZE YOUR HEALTH & LONGEVITY

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Money back guarantee

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Money back guarantee
If you commit, here’s my PROMISE to you

Follow the customized program I create for you — do the work, track your results, check-in, and ask ANY questions. If you do that and don’t get results after 30 days, I’ll HAPPILY refund you every penny.
I’m 100% confident that if you follow the training program I create for you, you WILL get results. But you’ll only get as much out of this coaching as you put into it.
I’ll lay everything out for you, but you still have to show up and do the work. If you do, I guarantee you’ll get results. Results are my reputation and I stand by this 100%.
If you commit, here’s my PROMISE to you

Follow the customized program I create for you — do the work, track your results, check-in, and ask ANY questions. If you do that and don’t get results after 30 days, I’ll HAPPILY refund you every penny.
I’m 100% confident that if you follow the training program I create for you, you WILL get results. But you’ll only get as much out of this coaching as you put into it.
I’ll lay everything out for you, but you still have to show up and do the work. If you do, I guarantee you’ll get results. Results are my reputation and I stand by this 100%.
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The results speak for themselves
I have countless examples of people I’ve helped achieve amazing results. People just like you, who needed a plan based around their unique situation and goals.
More importantly, people who knew the best (and fastest way) to improve their health and longevity was to work with a coach. But they didn’t settle for any average coach or training program.
They made a decision to be coached by someone with over 10,000 successful transformations (and counting.) And the results speak for themselves.
The thing is…
You can only enroll in P4 Personalized Coaching 2x per year.
One of those times is NOW.
But once this enrollment period closes, you will have to wait AT LEAST 6 more months before we can work together.
I do this for a variety of different reasons (which I’ll explain below).
I just wanted to make that crystal clear before I continue. Because I had a lot of people try to join after enrollment closed last time.
If you want to look, feel, and perform your best WITHOUT all the aches and pains?
You can’t wait around to make a decision a few days, weeks, or even months from now.
For full transparency, these are the 3 main reasons why P4 Personalized Coaching is only open 2x per year.
The results speak for themselves
I have countless examples of people I’ve helped achieve amazing results. People just like you, who needed a plan based around their unique situation and goals.
More importantly, people who knew the best (and fastest way) to improve their health and longevity was to work with a coach. But they didn’t settle for any average coach or training program.
They made a decision to be coached by someone with over 10,000 successful transformations (and counting.) And the results speak for themselves.
The thing is…
You can only enroll in P4 Personalized Coaching 2x per year.
One of those times is NOW.
But once this enrollment period closes, you will have to wait AT LEAST 6 more months before we can work together.
I do this for a variety of different reasons (which I’ll explain below).
I just wanted to make that crystal clear before I continue. Because I had a lot of people try to join after enrollment closed last time.
If you want to look, feel, and perform your best WITHOUT all the aches and pains?
You can’t wait around to make a decision a few days, weeks, or even months from now.
For full transparency, these are the 3 main reasons why P4 Personalized Coaching is only open 2x per year.
3 reasons why you don’t want to MISS enrollment & wait another 6 months
If you don’t enroll now, you’ll have to wait AT LEAST 6 months to join and the price WILL increase.
But when you join today, you’ll be “grandfathered” in at this current rate.
This means your rates will never increase — even though we increase prices every time P4 re-opens to the public.
If you’re Ok with waiting another 6+ months, then this probably isn’t a priority for you. Which is fine.
On the other hand…
If unlocking your health and longevity is important to you… and you want to live a healthier, happier, and more fulfilling life?
Ask yourself this question.
3 reasons why you don’t want to MISS enrollment & wait another 6 months
If you don’t enroll now, you’ll have to wait AT LEAST 6 months to join and the price WILL increase.
But when you join today, you’ll be “grandfathered” in at this current rate.
This means your rates will never increase — even though we increase prices every time P4 re-opens to the public.
If you’re Ok with waiting another 6+ months, then this probably isn’t a priority for you. Which is fine.
On the other hand…
If unlocking your health and longevity is important to you… and you want to live a healthier, happier, and more fulfilling life?
Ask yourself this question.
If your health, strength, AND PHYSIQUE WAS EXACTLY THE SAME 6 MONTHS FROM NOW, WOULD YOU BE OK WITH THAT?
If the answer is “yes”?
And you’re ok with your health, strength, and physique being exactly the same as it is right now?
P4 is probably NOT a good fit for you.
Not that there’s anything wrong with wanting to wait.
Some people just don’t see the value in a decision like this until their health or body gets “taken away” from them. Only then do they realize how important training for health, longevity, and resilience really is.
If your health and longevity is NOT a priority right now… Or you don’t see the value in bulletproofing your body and reversing the aging process… Or you don’t want to unlock your physique and performance potential… Or you’re already filled with all-day energy?
By all means, keep doing what you’re doing.
Just keep in mind…
Maybe not tomorrow. Maybe not in a month from now. But eventually, it will bite you in the ass.
When this happens, you’ll be at risk of having your training, and your health is taken away from you.
Remember the story I told you earlier? I don’t want that to happen to you.
So please understand. I’m not saying this to be harsh or cruel…
If your health, strength, AND PHYSIQUE WAS EXACTLY THE SAME 6 MONTHS FROM NOW, WOULD YOU BE OK WITH THAT?
If the answer is “yes”?
And you’re ok with your health, strength, and physique being exactly the same as it is right now?
P4 is probably NOT a good fit for you.
Not that there’s anything wrong with wanting to wait.
Some people just don’t see the value in a decision like this until their health or body gets “taken away” from them. Only then do they realize how important training for health, longevity, and resilience really is.
If your health and longevity is NOT a priority right now… Or you don’t see the value in bulletproofing your body and reversing the aging process… Or you don’t want to unlock your physique and performance potential… Or you’re already filled with all-day energy?
By all means, keep doing what you’re doing.
Just keep in mind…
Maybe not tomorrow. Maybe not in a month from now. But eventually, it will bite you in the ass.
When this happens, you’ll be at risk of having your training, and your health is taken away from you.
Remember the story I told you earlier? I don’t want that to happen to you.
So please understand. I’m not saying this to be harsh or cruel…
I’m saying it because there’sa cost of doing nothing or settling for anything other than the best
Most training programs favor short-term ego strokes, rather than long-term sustainable results, health, and longevity.
I don’t want you to get stuck and be in the exact same place six months from now. Or even worse, get hurt and go backwards.
I want a better life for you.
I’m saying it because there’sa cost of doing nothing or settling for anything other than the best
Most training programs favor short-term ego strokes, rather than long-term sustainable results, health, and longevity.
I don’t want you to get stuck and be in the exact same place six months from now. Or even worse, get hurt and go backwards.
I want a better life for you.
“Undoubtedly, the best investment I’ve ever made for myself.”
“Hands down, the single best thing I’ve ever done for myself.”
“You can’t put a price on your health. P4 has been invaluable to me.”
“Undoubtedly, the best investment I’ve ever made for myself.”
“Hands down, the single best thing I’ve ever done for myself.”
“You can’t put a price on your health. P4 has been invaluable to me.”
“I love how my program is made for continued strength while remaining injury free.”
“Each one of my lifts has improved and my form is more locked in than ever before!”
“I have zero to no pain after lifts, and am getting stronger and stronger by the week.”
“I love how my program is made for continued strength while remaining injury free.”
“Each one of my lifts has improved and my form is more locked in than ever before!”
“I have zero to no pain after lifts, and am getting stronger and stronger by the week.”
“I put all my trust in this and it’s been great!”
“I have been able to workout injury free and progress with my lifts.”
“This is the first year I was able to perform handstand pushups…”
“I put all my trust in this and it’s been great!”
“I have been able to workout injury free and progress with my lifts.”
“This is the first year I was able to perform handstand pushups…”
I think you want the same. Otherwise, you wouldn’t have read this far.
If that’s the case?
You MUST chase health, longevity, and optimal performance with proper training.
It improves every aspect of your life.
My private clients know this because it changes:
How they show up as a parent and spouse…
How productive they are at work…
The example they set for their kids…
If they’re able to continue playing their favorite sport…
How they perform in the bedroom…
Even how much energy they have in their day to day life.
This doesn’t just make P4 Personalized Coaching a decision that pays itself back a few times.
It’s MUCH more than that. Because in the end, your health is an INVESTMENT, not an expense.
I think you want the same. Otherwise, you wouldn’t have read this far.
If that’s the case?
You MUST chase health, longevity, and optimal performance with proper training.
It improves every aspect of your life.
My private clients know this because it changes:
How they show up as a parent and spouse…
How productive they are at work…
The example they set for their kids…
If they’re able to continue playing their favorite sport…
How they perform in the bedroom…
Even how much energy they have in their day to day life.
This doesn’t just make P4 Personalized Coaching a decision that pays itself back a few times.
It’s MUCH more than that. Because in the end, your health is an INVESTMENT, not an expense.
Your health is an investment that pays you back for the rest of your life
Imagine waking up 60 days from now…
You leap out of bed with energy. Your knees and back don’t ache as you make your way to the bathroom.
You look in the mirror as you brush your teeth and you’re proud of what you see. The hard work you put into training stares back at you.
The bad news is, you’ve lost weight and put on muscle. So your clothes don’t fit like they used to. Ohh well, getting new clothes isn’t really bad news because they compliment your new look.
When you go out and see friends, everyone comments on how good you look. They ask you what you’ve been doing differently. The compliments are great, but that’s not the best part.
You FEEL like a totally new person. Strong, confident, energetic. Youthful, excited, and ready to take on whatever life throws your way.
Your version of this scenario might look a little different…
Maybe you enjoy a sport you used to love. Or your new energy makes you more productive and gets you a raise at work. Or you take your family on vacation and enjoy the outdoors. Or you inspire your spouse and kids to live a healthier life.
Whatever YOUR version of this scenario is, I want to personally help you achieve it.
You ARE who you’ve always wanted to be,
…And when you enroll in P4 Personalized Coaching TODAY, we’re going to rediscover that TOGETHER.
Your health is an investment that pays you back for the rest of your life
Imagine waking up 60 days from now…
You leap out of bed with energy. Your knees and back don’t ache as you make your way to the bathroom.
You look in the mirror as you brush your teeth and you’re proud of what you see. The hard work you put into training stares back at you.
The bad news is, you’ve lost weight and put on muscle. So your clothes don’t fit like they used to. Ohh well, getting new clothes isn’t really bad news because they compliment your new look.
When you go out and see friends, everyone comments on how good you look. They ask you what you’ve been doing differently. The compliments are great, but that’s not the best part.
You FEEL like a totally new person. Strong, confident, energetic. Youthful, excited, and ready to take on whatever life throws your way.
Your version of this scenario might look a little different…
Maybe you enjoy a sport you used to love. Or your new energy makes you more productive and gets you a raise at work. Or you take your family on vacation and enjoy the outdoors. Or you inspire your spouse and kids to live a healthier life.
Whatever YOUR version of this scenario is, I want to personally help you achieve it.
You ARE who you’ve always wanted to be,
…And when you enroll in P4 Personalized Coaching TODAY, we’re going to rediscover that TOGETHER.
Claim your spot, get coached, and unlock your health, strength, and longevity TODAY
Claim your spot, get coached, and unlock your health, strength, and longevity TODAY
I can’t wait to see your success
Going to the gym is one thing…
Training to unlock your health and longevity potential is another.
One of the hardest things about the process is trying to go at it alone.
The good news is, you don’t have to.
Choose to have me guide you… and benefit from my knowledge and experience from over 13+ years of coaching others and 10,000+ successful transformations.
I’ll personally create your program for you, following everything I’ve discussed with you on this page. Not only will I be giving you the plan, but I’ll be sharing insight and giving you the tools to reach that next level.
More importantly, I’ll be there to coach you through the entire process to make sure you get results.
There’s an old Chinese proverb that says… “The best time to plant a tree was 20 years ago. The second best time is now.”
It doesn’t matter how old you are… how long you’ve been training… or how many programs or coaches you’ve tried in the past.
P4 Personalize Coaching is the BEST way to unlock your health and longevity potential. Guaranteed.
And there’s not a better time to START than right NOW.
Click the button below to enroll, and become a private client today.
— Dr. John Rusin

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I can’t wait to see your success
Going to the gym is one thing…
Training to unlock your health and longevity potential is another.
One of the hardest things about the process is trying to go at it alone.
The good news is, you don’t have to.
Choose to have me guide you… and benefit from my knowledge and experience from over 13+ years of coaching others and 10,000+ successful transformations.
I’ll personally create your program for you, following everything I’ve discussed with you on this page. Not only will I be giving you the plan, but I’ll be sharing insight and giving you the tools to reach that next level.
More importantly, I’ll be there to coach you through the entire process to make sure you get results.
There’s an old Chinese proverb that says… “The best time to plant a tree was 20 years ago. The second best time is now.”
It doesn’t matter how old you are… how long you’ve been training… or how many programs or coaches you’ve tried in the past.
P4 Personalize Coaching is the BEST way to unlock your health and longevity potential. Guaranteed.
And there’s not a better time to START than right NOW.
Click the button below to enroll, and become a private client today.
— Dr. John Rusin

Frequently Asked Questions:
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Frequently Asked Questions:
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